Your Story is the Path to Your Success.
At Archetypes of Success, we help entrepreneurs like you discover the power of your personal and professional narrative, unlocking the secret to meaningful connections with your ideal clients. Rooted in the art of storytelling, our program combines practical business strategies with deep personal insight to build a brand story that truly resonates. Through our signature Narrative-Building Webinar and immersive coaching and connection lab, you’ll gain clarity, accountability, and a network of peers to support you at every step of your entrepreneurial journey.
Author, designer, storyteller.
Lisa Ann of Archetypes of Success believes that the world is a better place when we know, live and share our stories.
Burn Your Business Story: Ditch the Rehearsed Script and Unlock the Story That Lives Within You isn’t another branding manual or formula-driven marketing guide. It’s a bold reimagining of how entrepreneurs, leaders, and creators can use story — not polish, not pitch decks, not buzzwords — to build trust, connection, and long-term success.
For too long, business storytelling has been reduced to performance: the perfect elevator pitch, the rehearsed founder’s tale, the sleek but soulless bio. This book flips that script. Narrative coach and entrepreneur Lisa Ann shows you how to uncover the archetypal patterns that already shape your work, and how to transform them into narratives that feel both meaningful and marketable.
Burn Your Business Story is more than inspiration — it’s a practical, provocative guide that helps you stop chasing trends and start building a story that feels like breathing. Whether you’re launching a business, reinventing your brand, or simply ready to be seen for who you really are, this book will help you unlock the narrative that’s been waiting inside you all along.