Imposter Syndrome Is Running Your Marketing Department
You know who you are. You’ve done the hours. You’ve walked through fire to get here. You’ve helped people — real people — in real ways. You’ve studied, practiced, honed. You’ve lived enough lives to have stories for each decade, and somehow you still feel like you need to ask permission before you press “post.”
You stare at the blank page and, instead of writing like the expert you are, something in you flinches.
You Can’t Sell to Ghosts: Why the Algorithm Hates Your Lack of Soul
The algorithm is just a reflection of the audience’s attention. It rewards what feels alive. It amplifies energy. It circulates conviction. It knows when you’re phoning it in. When you’re playing it safe. When you’re just copying what worked for someone else.
You can’t out-hack that.
You have to out-feel it.
Stop Performing, Start Relating: Why Professional Polish Isn’t Enough on Video Anymore
Whether you're a 24-year-old building your YouTube dream from your bedroom or a 54-year-old wellness entrepreneur who just realized your phone is a marketing studio in your pocket—the struggle is the same:
How do you be YOU… while the red light is blinking?
It’s Never Finished: The Creator Archetype and the Burden of Perfection
In branding, the Creator shows up as the founder who wants their message to feel intentional, beautiful, moving. Their aesthetic is thoughtful. Their words are considered. Their offers aren’t just offers — they’re handcrafted experiences.
But beneath that intentionality, there’s often anxiety.
Stop Blaming Your Audience. It’s Your Insecurities Talking.
You cannot attract aligned clients, customers, or collaborators if you don’t trust yourself enough to speak clearly.
Your audience can’t believe in what you offer until you do. And if you’re constantly projecting rejection, resistance, or disinterest into the conversation before it even starts — you’re not giving them a chance to surprise you.
I say this not as judgment, but from experience.
You Can’t Rebrand What You Refuse to Face
Your brand isn’t falling flat because the logo’s outdated or your copywriter missed the mark. Your business feels off because you feel off. You’ve outgrown the story you built. You’ve evolved—but your brand hasn’t caught up. That gap? That’s where the chaos lives.
The Brand Next Door: How the Everyperson Archetype Builds Trust Through Relatability
In narrative psychology and archetypal branding, the Everyperson — also known as the Regular Guy/Gal — represents the universal. They’re not a rebel, a ruler, or a guru. They don’t stand on mountaintops shouting truths. They’re the neighbor who hands you a flashlight during a storm. The barista who remembers your name. The friend who says, “I get it,” and actually means it.
Your Brand Has Boundary Issues
The most overlooked reality of business is this: your brand is not separate from you. It’s a mirror. If you’ve been overextending yourself, over-explaining, undercharging, or trying too hard to be “easy to work with,” your brand will reflect that.
It’s not intentional. It’s often unconscious. But it matters.
Nice Won’t Save You. Your Archetype will.
A diluted message is a dead message.
And nice is the fastest way to water down a brand until it’s nothing but background noise.
You’re Not Burnt Out. You’re Boring.
A diluted message is a dead message.
And nice is the fastest way to water down a brand until it’s nothing but background noise.
Smoke, Mirrors, and Meaning: Why Branding Isn’t About You
Forget disruption. Forget “content.” Forget trying to go viral.
Do you know what people really want?
To be understood. To feel something.
And if your brand can give them that, they’ll follow you anywhere.
Plot Twist! Why Your Business Needs a Midlife Makeover
If your brand feels tired, unclear, or just not you anymore, it’s not a sign to scrap everything—it’s a sign to dig deeper.
What’s the story you really want to tell now?
Who are you becoming?
And how can your brand reflect the full arc of your journey?
The Hero, the Magician, and the Everyman: Who’s Running Your Business Narrative?
Behind the scenes of your brand—tucked between your Instagram bio, your services page, and the way you talk to clients—is a cast of characters quietly driving the show. And whether you realize it or not, your business narrative is being shaped by one or more of the twelve classic archetypes.
Today, we’re shining a light on three that show up all the time in entrepreneurship: the Hero, the Magician, and the Everyman. Each one has a powerful voice, a different strength—and a very different idea of what your brand should be about.
The Story You’re Telling Might Not Be the One They’re Hearing
If you’ve realized your brand story isn’t quite telling the truth of who you are, don’t panic. You’re not alone. Most entrepreneurs inherit a patchwork narrative—bits from past mentors, copy they thought “sounded right,” or what worked for someone else.
But now? Now you get to start fresh.
Why Community Matters: Building a Tribe Around Your Brand
A brand tribe is a group of like-minded individuals who share your values, resonate with your mission, and see themselves as part of something bigger than a business transaction. This sense of belonging creates loyalty, word-of-mouth marketing, and long-term sustainability.
How to Build a Business Model that Aligns with Your Core Story
Every successful business has a story—a narrative that defines its purpose, mission, and the value it offers to the world. Entrepreneurs who build their business models around their core story create brands that resonate deeply with their audience, attract aligned customers, and feel personally fulfilling. Instead of forcing yourself into a one-size-fits-all business strategy, why not create a model that flows naturally from your unique journey, values, and strengths?
Turning True Crime Passion into YouTube Success
H. Allegra Lansing’s journey from self-published author to successful YouTube creator illustrates the potential of combining passion with a well-thought-out content and engagement strategy. By focusing on a niche topic, consistently delivering high-quality content, and actively engaging with her audience, Lansing has not only built a successful YouTube channel but also boosted her book sales and established herself as a credible voice in the true crime community. Her story is an inspiring example for anyone looking to turn their expertise or passion into a YouTube business.
Why You Might Want to Start a YouTube Business
Starting a YouTube business can be an incredibly rewarding experience, both personally and financially. Whether you want to share your passion, grow your brand, or embark on a new career path, YouTube offers endless opportunities for those willing to take the plunge. With countless success stories, from modest beginnings to global recognition, there’s no reason not to explore what YouTube could do for you. So why not start today?
Improving Marketing and Sales Through Storytelling in Business
Storytelling in marketing and sales is about crafting narratives that speak to the needs, desires, and challenges of your audience. It’s about creating a compelling journey that customers can relate to and want to be a part of. Effective storytelling can differentiate your brand, build trust, and drive action.
Building a Brand Identity Through Storytelling in Business
Building a brand identity through storytelling is about more than just marketing—it’s about creating a cohesive and compelling narrative that defines who you are as a brand. By defining core values and mission, humanizing the brand, creating emotional connections, differentiating from competitors, and ensuring consistency, storytelling can establish a strong and memorable brand identity. Companies that master the art of storytelling will find themselves not only standing out in the market but also building lasting relationships with their customers. In the end, it’s the stories we tell that shape the identity we create.