The Sage Archetype: When Your Expertise Becomes a Wall Instead of a Welcome
In our culture of fast takes and louder megaphones, the Sage’s biggest risk isn’t irrelevance—it’s inaccessibility. If your wisdom isn’t relatable, it can feel like a test. And no one shows up to be tested unless they’re paying for a degree. Today’s audiences aren’t just looking for content; they are looking for a companion in the complexity. They want to learn—but they also want to feel seen in their not-knowing.
Burnout, Belonging, and the Quiet Work of Coming Home to Your Business
By December, many entrepreneurs don’t just feel tired; they feel like strangers in a business they themselves created. And then, because we’re human, we blame ourselves for not being tougher, more organized, more “on top of it,” instead of recognizing the pace we’ve survived.
The Stories We Forget to Tell Ourselves — Rewriting the Entrepreneurial Narrative
Every entrepreneur carries two stories:
the one we tell the world… and the one we whisper to ourselves when we’re tired, alone, or unsure if we still have it in us.
The public story is polished — “Business is great,” “I’m scaling,” “I’m busy.”
But underneath, there’s the private narrative:
I’m overwhelmed. I’m not sure this is working. I think I lost myself somewhere this year. How do I get back to the part of this I actually love?
Here’s the truth: entrepreneurs rarely suffer from lack of strategy.
We suffer from outdated stories — narratives written by old versions of ourselves, old beliefs, old fears.
And December, more than any other month, has a way of revealing the mismatch.
The Invisible Script You Inherited (and Didn’t Realize)
When your business is being ghost-written by other people’s narratives, you lose authorship of your own. You might be working endless hours to honor a family legacy, but at the cost of your health or creativity. You might feel guilty for wanting to change the model—even though the old one no longer serves your clients or community. Over time, this disconnect drains energy, stifles innovation, and makes you feel like a caretaker of someone else’s story instead of the author of your own.
Why December Is the Best Time to Fall Back in Love with Your Business
If this year has stretched you thin…
If you’ve felt disconnected from the work that once made you come alive…
If you’re ready to end the year with softness instead of striving…
Then let this December be the moment you return — not to who you were, but to the truth you’ve carried all along.
What a Narrative Coach Really Does
Narrative Coaching brings your identity, your message, and your strategy into alignment so you can build a business that feels like home and communicates with clarity, confidence, and emotional resonance.
The Ruler, the Explorer, and the Jester: Are You Leading, Wandering, or Just Stirring the Pot?
When the Ruler, the Explorer, and the Jester share space in a business—whether in one person or across a partnership—you get a brand that’s part empire, part adventure, and part wild card. You get ambition. You get risk. You get a voice that wants to be taken seriously—without sounding too serious.
This is the combination that creates charismatic industry leaders, unconventional thought pioneers, and companies that somehow feel both polished and unpredictable.
But if these archetypes aren’t balanced, you can end up with a brand that feels confusing. Or worse—completely contradictory.
Burn It All Down (But Make It Profitable): The Rebel Archetype in Business
The Rebel archetype has the power to reshape industries.
To liberate people.
To start fires that warm, not burn.
But that fire needs tending.
It needs vision. It needs form. It needs to be in service of something — or it turns inward and scorches the very business you’re trying to grow.
The Hustle Myth That’s Burning You Out
The real work of entrepreneurship isn’t endless hustle. It’s building a story that actually fits you. Because when you know your story, you know what deserves your time, your energy, and your attention. You know when to push forward and when to pause. And most importantly, you stop trying to prove you belong by running yourself ragged.
Cast the Room: Archetypes, Roles, and Decision Etiquette
when you leave roles unassigned, you’re telling everyone their time isn’t precious. That is the opposite of charm. That is arrogance dressed up as collaboration. The polite thing—the professional thing—is to tell people what character they are playing in this scene, so they can perform accordingly.
The Creator, the Lover, and the Innocent: Who’s Dreaming, Feeling, and Believing for Your Brand?
The Creator, Lover, and Innocent may not be the loudest archetypes—but together, they make your brand unforgettable.
You can lead with softness and still create impact. You can care deeply and still set boundaries. You can believe in magic and still run a business.
Whether these voices show up across a partnership—or live inside your own complex heart—they are not liabilities. They are your signature.
Let them work together.
More Than Seduction: The Lover Archetype and the Brands That Make Us Feel
In a world where we're trained to optimize, scale, and automate, the Lover whispers a counterpoint:
“Make it beautiful. Make it matter. Make it personal.”
Lover energy invites desire. It celebrates emotion. It turns branding into art and marketing into intimacy. And when aligned, Lover-led businesses create experiences that leave their audience not just satisfied — but moved.
What Hoarding Can Teach You About Brand Storytelling
So maybe you’re not a hoarder. Not in the traditional sense.
But if your messaging feels heavy…
If your audience seems confused…
If every draft gets longer and less clear…
You might be carrying too much on the page.
The Rebel, the Sage, and the Caregiver: Is Your Message Coming From the Head, the Heart, or the Fire?
Every business tells a story—whether intentionally or not. And behind every story is a voice, a worldview, and a subtle pattern of behavior that can usually be traced back to an archetype. Or three.
What happens when your business voice is a mix of disruption, depth, and deep empathy?
Prove It to the World: The Hero Archetype, Drive, and the Brand That Never Rests
In archetypal narrative, the Hero is the one who rises to the challenge, slays the dragon, and returns with the boon. They embody action, discipline, courage, and competence. They get results. And in business, they’re the ones whose testimonials practically write themselves.
But Hero energy has a cost.
Imposter Syndrome Is Running Your Marketing Department
You know who you are. You’ve done the hours. You’ve walked through fire to get here. You’ve helped people — real people — in real ways. You’ve studied, practiced, honed. You’ve lived enough lives to have stories for each decade, and somehow you still feel like you need to ask permission before you press “post.”
You stare at the blank page and, instead of writing like the expert you are, something in you flinches.
You Can’t Sell to Ghosts: Why the Algorithm Hates Your Lack of Soul
The algorithm is just a reflection of the audience’s attention. It rewards what feels alive. It amplifies energy. It circulates conviction. It knows when you’re phoning it in. When you’re playing it safe. When you’re just copying what worked for someone else.
You can’t out-hack that.
You have to out-feel it.
Stop Performing, Start Relating: Why Professional Polish Isn’t Enough on Video Anymore
Whether you're a 24-year-old building your YouTube dream from your bedroom or a 54-year-old wellness entrepreneur who just realized your phone is a marketing studio in your pocket—the struggle is the same:
How do you be YOU… while the red light is blinking?
It’s Never Finished: The Creator Archetype and the Burden of Perfection
In branding, the Creator shows up as the founder who wants their message to feel intentional, beautiful, moving. Their aesthetic is thoughtful. Their words are considered. Their offers aren’t just offers — they’re handcrafted experiences.
But beneath that intentionality, there’s often anxiety.
Stop Blaming Your Audience. It’s Your Insecurities Talking.
You cannot attract aligned clients, customers, or collaborators if you don’t trust yourself enough to speak clearly.
Your audience can’t believe in what you offer until you do. And if you’re constantly projecting rejection, resistance, or disinterest into the conversation before it even starts — you’re not giving them a chance to surprise you.
I say this not as judgment, but from experience.