Feedback, Not Rewrites: Editorial Etiquette for Maintaining Voice
There is nothing more insulting than feedback that pretends to be helpful while quietly replacing your voice with someone else’s. It’s inefficient, it’s impolite, and it’s the fastest way to flatten a brand into something forgettable.
Your Origin Story Is an SOP: Onboarding Etiquette That Scales
Most businesses lose authority in the first thirty days. Not because the work is poor, but because the story is sloppy. Expectations drift. Communication gets awkward. Feedback arrives sideways. And suddenly everyone is wondering who dropped the ball—when the truth is, no one ever agreed on the rules of the game.
Cast the Room: Archetypes, Roles, and Decision Etiquette
when you leave roles unassigned, you’re telling everyone their time isn’t precious. That is the opposite of charm. That is arrogance dressed up as collaboration. The polite thing—the professional thing—is to tell people what character they are playing in this scene, so they can perform accordingly.