Lisa Ann Gallagher of Archetypes of Success at TedX
Our founder believes that we have a moral imperative to know, live and share our stories.
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Burn Your Business Story: Ditch the Rehearsed Script and Unlock the Story That Lives Within You isn’t another branding manual or formula-driven marketing guide. It’s a bold reimagining of how entrepreneurs, leaders, and creators can use story — not polish, not pitch decks, not buzzwords — to build trust, connection, and long-term success.
For too long, business storytelling has been reduced to performance: the perfect elevator pitch, the rehearsed founder’s tale, the sleek but soulless bio. This book flips that script. Narrative coach and entrepreneur Lisa Ann shows you how to uncover the archetypal patterns that already shape your work, and how to transform them into narratives that feel both meaningful and marketable.
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