What Kind of Entrepreneur Are You—Before You Ever Start a Business?
Entrepreneurship isn’t just about starting a business. It’s about stepping into a role. And roles feel very different depending on who you are, what motivates you, and how you respond to pressure, uncertainty, and responsibility.
Before you decide if you should start a business, it helps to slow down just enough to notice what’s already true about you.
The Ruler Archetype: When Control Becomes a Cage Instead of a Container
The Ruler builds worlds where people can thrive. They steady the room. They protect the vision. They see the moving pieces and know how to put them in order. But even kings and queens can lose their thrones, especially when their desire for order morphs into an obsession with control.
The Rebel, the Sage, and the Caregiver: Is Your Message Coming From the Head, the Heart, or the Fire?
Every business tells a story—whether intentionally or not. And behind every story is a voice, a worldview, and a subtle pattern of behavior that can usually be traced back to an archetype. Or three.
What happens when your business voice is a mix of disruption, depth, and deep empathy?
Your Brand Has Boundary Issues
The most overlooked reality of business is this: your brand is not separate from you. It’s a mirror. If you’ve been overextending yourself, over-explaining, undercharging, or trying too hard to be “easy to work with,” your brand will reflect that.
It’s not intentional. It’s often unconscious. But it matters.
Driving Change and Innovation Through Storytelling in Business
Change and innovation are the lifeblood of sustained business success. Companies that fail to adapt or innovate risk becoming obsolete. Yet, driving these transformations often involves altering established processes, adopting new technologies, and shifting organizational culture—all of which can be met with resistance.