Imposter Syndrome Is Running Your Marketing Department
You know who you are. You’ve done the hours. You’ve walked through fire to get here. You’ve helped people — real people — in real ways. You’ve studied, practiced, honed. You’ve lived enough lives to have stories for each decade, and somehow you still feel like you need to ask permission before you press “post.”
You stare at the blank page and, instead of writing like the expert you are, something in you flinches.
Stop Performing, Start Relating: Why Professional Polish Isn’t Enough on Video Anymore
Whether you're a 24-year-old building your YouTube dream from your bedroom or a 54-year-old wellness entrepreneur who just realized your phone is a marketing studio in your pocket—the struggle is the same:
How do you be YOU… while the red light is blinking?
Smoke, Mirrors, and Meaning: Why Branding Isn’t About You
Forget disruption. Forget “content.” Forget trying to go viral.
Do you know what people really want?
To be understood. To feel something.
And if your brand can give them that, they’ll follow you anywhere.
Improving Marketing and Sales Through Storytelling in Business
Storytelling in marketing and sales is about crafting narratives that speak to the needs, desires, and challenges of your audience. It’s about creating a compelling journey that customers can relate to and want to be a part of. Effective storytelling can differentiate your brand, build trust, and drive action.