
You’re Not Burnt Out. You’re Boring.
A diluted message is a dead message.
And nice is the fastest way to water down a brand until it’s nothing but background noise.

Smoke, Mirrors, and Meaning: Why Branding Isn’t About You
Forget disruption. Forget “content.” Forget trying to go viral.
Do you know what people really want?
To be understood. To feel something.
And if your brand can give them that, they’ll follow you anywhere.