You’re Not Burnt Out. You’re Boring.

Written by the ghost of Don Draper.

The Problem Isn’t the Hustle. It’s the Echo.

You didn’t build a business to be another echo in the canyon. But somewhere between the LinkedIn affirmations and your third rebrand, you forgot what made your story worth telling.

You call it burnout. I call it narrative fatigue.

Your content feels flat. Your offers aren’t converting. You’re showing up—on social, in meetings, in front of your sad little webcam—but you’re not really there. Why? Because you’re not saying anything real. And the audience can feel it.

They’re not disengaged. They’re bored.
And if they’re bored, it’s because you’re boring.

Not in your soul, mind you. In your story. In your copy. In the way you keep repackaging the same lifeless pitch, thinking a different font or a new Canva template will save it. It won’t.

If you want to matter in 2025, you have to stop polishing the glass and start changing the contents of the bottle.

There’s a Fire Under the Ashes

Most entrepreneurs didn’t get into business because they love P&Ls. They did it because there was something burning inside them: an idea, a need, a point to prove.

But over time, that fire gets buried under client demands, admin hell, and the endless pressure to scale. Suddenly your brand isn’t a story—it’s a to-do list. And you wonder why the magic’s gone.

Here’s a little truth they don’t sell in masterminds: You don’t need a funnel.
You need a plot twist.

If your business feels like a chore, it’s not because you're tired—it's because your story has no stakes. No tension. No transformation. That’s what stories are for. That’s what Archetypes of Success helps you find again.

Because when you start telling a better story, you start building a better business.

How to Tell If You’re Running on Fumes

Here’s the litmus test. If more than two of these ring true, you don’t need a break—you need a reinvention:

• You dread writing content because you don’t know what to say anymore.

• You’ve changed your bio more times than your toothbrush.

• You can’t describe your brand without tripping over buzzwords.

• You’ve started eyeing corporate job boards again.

• You’re embarrassed by your website—but too overwhelmed to fix it.

That’s not burnout. That’s a broken narrative system. And no retreat, no yoga mat, no productivity app will fix it until you confront the real issue:

Your story stopped evolving. So your business did too.

You don’t need rest. You need resurrection.
Not from a vacation—but from a new voice. A sharper message. A story that makes you fall in love with your own business again.

Archetypes of Success isn’t about branding—it’s about remembering who the hell you are. And then letting the world see it.

Want help rewriting your story?

Join the Archetypes of Success newsletter—it’s not a drip campaign, it’s a wake-up call. A narrative coach (with better hair than me) will guide you through the messy, beautiful work of becoming unforgettable again.

Because boring is a death sentence.
And you, darling, were born to set the room on fire.