The Stories We Forget to Tell Ourselves — Rewriting the Entrepreneurial Narrative
Every entrepreneur carries two stories:
the one we tell the world… and the one we whisper to ourselves when we’re tired, alone, or unsure if we still have it in us.
The public story is polished — “Business is great,” “I’m scaling,” “I’m busy.”
But underneath, there’s the private narrative:
I’m overwhelmed. I’m not sure this is working. I think I lost myself somewhere this year. How do I get back to the part of this I actually love?
Here’s the truth: entrepreneurs rarely suffer from lack of strategy.
We suffer from outdated stories — narratives written by old versions of ourselves, old beliefs, old fears.
And December, more than any other month, has a way of revealing the mismatch.
What a Narrative Coach Really Does
Narrative Coaching brings your identity, your message, and your strategy into alignment so you can build a business that feels like home and communicates with clarity, confidence, and emotional resonance.
What Hoarding Can Teach You About Brand Storytelling
So maybe you’re not a hoarder. Not in the traditional sense.
But if your messaging feels heavy…
If your audience seems confused…
If every draft gets longer and less clear…
You might be carrying too much on the page.
The Hero, the Magician, and the Everyman: Who’s Running Your Business Narrative?
Behind the scenes of your brand—tucked between your Instagram bio, your services page, and the way you talk to clients—is a cast of characters quietly driving the show. And whether you realize it or not, your business narrative is being shaped by one or more of the twelve classic archetypes.
Today, we’re shining a light on three that show up all the time in entrepreneurship: the Hero, the Magician, and the Everyman. Each one has a powerful voice, a different strength—and a very different idea of what your brand should be about.