The Stories We Forget to Tell Ourselves — Rewriting the Entrepreneurial Narrative

Every entrepreneur carries two stories:
the one we tell the world… and the one we whisper to ourselves when we’re tired, alone, or unsure if we still have it in us.

The public story is polished — “Business is great,” “I’m scaling,” “I’m busy.”
But underneath, there’s the private narrative:
I’m overwhelmed. I’m not sure this is working. I think I lost myself somewhere this year. How do I get back to the part of this I actually love?

Here’s the truth: entrepreneurs rarely suffer from lack of strategy.
We suffer from outdated stories — narratives written by old versions of ourselves, old beliefs, old fears.

And December, more than any other month, has a way of revealing the mismatch.

The Hidden Narratives Running Our Business

Most of us are still working from stories we never consciously chose:

“I need to hustle harder.”
“I can’t raise my prices yet.”
“I don’t want to bother anyone.”
“I have to say yes — what if the work dries up?”
“I’m behind… again.”

These are not reflections of reality.
They’re echoes of earlier chapters — and December is the one month that holds up the mirror.

This is the moment to pause and ask whether the story you’re living is still the story you want.

A Highlight You Shouldn’t Skip

Here is the section meant to be read slowly — intentionally — as a moment of reconnection:

The Story You Deserve to Tell

Before the year ends, take a breath and ask yourself: What story have I been carrying that no longer belongs to me? The narrative you built five years ago might not fit the person you are today. The expectations you agreed to under stress may not match the life you want to live now. And every time you feel resistance, exhaustion, or dread — it’s your business whispering, “Please rewrite this story with me.” You’re not stuck. You’re simply overdue for a new chapter.

How These Stories Shape Our Energy, Money, and Creativity

Your internal story doesn’t stay internal.
It shows up everywhere:

If your story says you must “earn every ounce of worth,” you’ll overwork.
If your story says “success means struggle,” you’ll make things harder than they need to be.
If your story says “I’m still the new kid,” you’ll undercharge, even years in.

Your story becomes your strategy.
Your strategy becomes your results.
And your results become your next story.

This is why clarity isn’t just helpful — it’s transformative.

A Gentle Archetypal Lens

Carl Jung believed that beneath our personal stories live universal patterns — archetypes.
The Lover, the Hero, the Rebel, the Caregiver, the Creator.

These aren’t labels. They’re lenses.
When you understand which archetypes influence your business decisions, your patterns suddenly make sense.
The burnout makes sense.
The joy makes sense.
The way you serve, sell, and sustain makes sense.

Awareness becomes a map.

How The Twelve Gifts of Business Helps You Rewrite Your Story

This is the heartbeat behind The Twelve Gifts of Business: A Holiday 2025 Strategy for Falling Back in Love With Your Work.

Every episode offers a new narrative “gift”:
a new way of understanding your value, your voice, your identity, your rhythm, your resilience.

Some stories make you laugh.
Some make you think.
Some simply remind you who you are beneath the exhaustion.

It’s gentle, festive, and deeply grounding — exactly the kind of storytelling that helps the old story fall away.

The Invitation Back to Your Story

If you’ve been living inside a story that doesn’t fit anymore…
If you’re tired of performing a version of your business you no longer believe in…
If you’re ready to end the year with clarity, courage, and truth—

Then this audio series is your turning point.
Not a reinvention.
A return.

You deserve a story that honors you.
You deserve a business that feels like home again.
And this December, you deserve to take the first step back to yourself.