What a Narrative Coach Really Does

And Why It Changes Everything for Your Business

Every business is built on a story—whether you’ve consciously shaped it or accidentally inherited it. A Narrative Coach steps into that space where your lived experience, your work, and your aspirations collide, and helps you craft a story that finally makes sense of who you are and where your business is going. It’s not therapy and it’s not traditional business coaching; it’s the place where identity meets strategy. And inside Archetypes of Success, it becomes a transformative process that gives you clarity, momentum, and an unmistakably powerful brand voice.

At the heart of Narrative Coaching is archetype identification. Not as a personality test or a branding gimmick, but as a mirror. You discover the deep pattern you’ve been building your entire life around—your Primary Archetype—and its equally influential partner, the one that pulls at you from the edges and shapes how you lead, create, and connect. Most entrepreneurs have no idea how much easier business becomes when they understand these patterns. Your archetypes reveal your strengths, your blind spots, and the story you’re uniquely designed to tell.

Once we understand your archetypes, we begin shaping the meaningful and marketable brand story that forms the backbone of your visibility. This is where your message stops feeling scattered. Where people instantly get who you are and why you matter. Where your business stops sounding like everyone else’s and starts sounding like you.

But story alone doesn’t build a sustainable business. That’s why within Archetypes of Success, Narrative Coaching expands into fourteen business development areas—everything from Values and Culture to Revenue, Resources, Leadership, Operations, Support, and Metrics. Your narrative becomes a blueprint. It guides your decisions. It filters your opportunities. It shows you where to put your energy and where to stop wasting it. Narrative isn’t the garnish—it is the operating system.

And here’s the truth most entrepreneurs learn too late: Your business will not outpace your story. If your narrative is thin, confused, fractured, or borrowed, your growth will be too.

Narrative Coaching brings your identity, your message, and your strategy into alignment so you can build a business that feels like home and communicates with clarity, confidence, and emotional resonance.

Is Narrative Coaching What Your Business Needs?

• Do I have a clear story that communicates not just what I do, but why it matters?
• Is my brand message consistent across platforms, or does it shift depending on where I’m posting?
• Do my marketing efforts feel scattered because I’m not sure what my central narrative actually is?
• Do I feel like I’m doing “all the things” but not gaining traction or recognition?
• Do I understand my own leadership style—its strengths, its shadows, and how it shapes my business?
• Am I ready for a structured, elevated way to make decisions and move forward with confidence?

If you’re reading this and feeling that unmistakable pull—that sense of this is what I’ve been missing—start where every AOS client begins: The Story Spark, our video workshop that ignites your narrative clarity and sets the foundation for all future growth. It’s the first step into the work that will reshape your business from the inside out.