The Invisible Script You Inherited (and Didn’t Realize)
When your business is being ghost-written by other people’s narratives, you lose authorship of your own. You might be working endless hours to honor a family legacy, but at the cost of your health or creativity. You might feel guilty for wanting to change the model—even though the old one no longer serves your clients or community. Over time, this disconnect drains energy, stifles innovation, and makes you feel like a caretaker of someone else’s story instead of the author of your own.
Burn It All Down (But Make It Profitable): The Rebel Archetype in Business
The Rebel archetype has the power to reshape industries.
To liberate people.
To start fires that warm, not burn.
But that fire needs tending.
It needs vision. It needs form. It needs to be in service of something — or it turns inward and scorches the very business you’re trying to grow.
Why Community Matters: Building a Tribe Around Your Brand
A brand tribe is a group of like-minded individuals who share your values, resonate with your mission, and see themselves as part of something bigger than a business transaction. This sense of belonging creates loyalty, word-of-mouth marketing, and long-term sustainability.