Burn It All Down (But Make It Profitable): The Rebel Archetype in Business
The Rebel archetype has the power to reshape industries.
To liberate people.
To start fires that warm, not burn.
But that fire needs tending.
It needs vision. It needs form. It needs to be in service of something — or it turns inward and scorches the very business you’re trying to grow.
Prove It to the World: The Hero Archetype, Drive, and the Brand That Never Rests
In archetypal narrative, the Hero is the one who rises to the challenge, slays the dragon, and returns with the boon. They embody action, discipline, courage, and competence. They get results. And in business, they’re the ones whose testimonials practically write themselves.
But Hero energy has a cost.