The Caregiver Archetype: When Helping Hurts Your Business (and How to Heal It)

When your brand is led by the Caregiver, you naturally attract people who are overwhelmed, under-supported, and seeking a soft place to land. Your messaging feels warm, your offers feel thoughtful, and your energy provides emotional refuge. But if you’re not careful, that same energy can cause you to overgive, undercharge, and stay silent even when something needs to be said.