If Your Brand Feels Off — This Isn’t a Strategy Problem

Most founders don’t realize anything is wrong with their brand all at once. There’s rarely a dramatic collapse or a single moment where things fall apart. Instead, there’s a subtle shift — the copy feels harder to write, decisions take longer than they used to, and the business starts to feel slightly unfamiliar, even though you’re the one who built it.

That discomfort is easy to ignore. After all, everything might still be “working.” Clients are coming in. Revenue hasn’t disappeared. From the outside, there’s no obvious reason to stop and reassess. But inside, something feels misaligned — and no amount of optimization seems to fix it.

That quiet unease is exactly where Brand Crimes Unit begins.

Brand Crimes Unit audio series launches on January 8, 2026

The Brand Problems No One Knows How to Name

Brand Crimes Unit is a narrative audio series that investigates the kinds of brand issues founders experience but rarely talk about out loud. These aren’t surface-level mistakes or tactical missteps. They’re the slow distortions that happen when a business grows faster than the story holding it together.

Each episode opens a single “case” — a brand that’s lost its voice, a founder stuck in overperformance, a message smothered by data, a business quietly burning out under the weight of expectations. Instead of rushing to fix the problem, the series treats each scenario like a true-crime investigation, asking what actually happened, why it made sense at the time, and what the brand is trying to communicate now.

Because most brand problems aren’t failures. They’re signals.

Who This Series Is For

Brand Crimes Unit was created for founders, creatives, and solopreneurs who sense that their business is asking for a different kind of leadership. It’s for people who are tired of being told to “get clearer” without anyone explaining why clarity slipped in the first place.

Midway through the series, listeners often recognize themselves in more than one case. The patterns start to feel familiar. Not because the stories are generic — but because the psychology underneath them is deeply human.

Here’s a snapshot of the experiences that tend to resonate most strongly with listeners:

• Your brand still functions, but no longer feels like you
• You’ve outgrown your messaging but don’t know what replaces it
• You second-guess decisions you used to make instinctively
• Your business feels heavier than it used to
• You rely on templates, systems, or data to feel confident
• You suspect the issue isn’t effort — it’s misalignment
• You want language for what you’re experiencing, not another formula

If none of this feels familiar, the series may not be for you. But if it lands uncomfortably close to home, it’s likely because the questions being asked are ones you’ve been avoiding.

Why Brand Crimes Unit Is Different

This series doesn’t offer hacks or quick fixes. It doesn’t tell you what to do next or how to rebrand yourself in three easy steps. Instead, it slows the story down long enough for meaning to emerge.

By treating brand challenges as investigations rather than errors, Brand Crimes Unit helps listeners see their business with new eyes. Patterns become visible. Decisions make sense in hindsight. And instead of feeling like something is “wrong,” founders begin to understand what their brand is asking for now.

By the end of the series, most listeners aren’t focused on fixing their brand. They’re focused on leading it differently — with more self-trust, more awareness, and far less force.

Start With the First Case

You don’t need to binge this series or take notes while you listen. Each episode stands on its own, and the ones that matter most will make themselves known. You’ll feel them. They’ll linger.

Somewhere in these files is the moment your brand stopped feeling like an extension of you — and the beginning of understanding what comes next.

Welcome to Brand Crimes Unit.