The Brand Next Door: How the Everyperson Archetype Builds Trust Through Relatability

In narrative psychology and archetypal branding, the Everyperson — also known as the Regular Guy/Gal — represents the universal. They’re not a rebel, a ruler, or a guru. They don’t stand on mountaintops shouting truths. They’re the neighbor who hands you a flashlight during a storm. The barista who remembers your name. The friend who says, “I get it,” and actually means it.