The Invisible Script You Inherited (and Didn’t Realize)
When your business is being ghost-written by other people’s narratives, you lose authorship of your own. You might be working endless hours to honor a family legacy, but at the cost of your health or creativity. You might feel guilty for wanting to change the model—even though the old one no longer serves your clients or community. Over time, this disconnect drains energy, stifles innovation, and makes you feel like a caretaker of someone else’s story instead of the author of your own.
The Hustle Myth That’s Burning You Out
The real work of entrepreneurship isn’t endless hustle. It’s building a story that actually fits you. Because when you know your story, you know what deserves your time, your energy, and your attention. You know when to push forward and when to pause. And most importantly, you stop trying to prove you belong by running yourself ragged.
The Rebel, the Sage, and the Caregiver: Is Your Message Coming From the Head, the Heart, or the Fire?
Every business tells a story—whether intentionally or not. And behind every story is a voice, a worldview, and a subtle pattern of behavior that can usually be traced back to an archetype. Or three.
What happens when your business voice is a mix of disruption, depth, and deep empathy?